Understanding SEO (Search Engine Optimization) is usually quite confusing as a beginner or a business owner with no prior knowledge of digital marketing. In this guide, I want to help you understand SEO. What it is, how it works and why for most business’s it really is worth doing (as long as it’s done well…. more on that later).
Before I dive into it I want to paint a picture for you of a scenario that I see happening every day. This is the same for business owners all over the world and should help you understand SEO and its application.